Content Marketing

Content marketing is a combination of storytelling and information sharing that increases brand awareness. The ultimate goal of content marketing is to make the reader a customer. This could include signing up for an email newsletter, requesting more information, making a purchase, and so on. Content can consist of blog posts, e-books, white papers, digital videos, podcasts, and many other resources. It should provide value to the customer, not just advertise the brand or sell it. Content marketing is about creating a trusting, long-lasting relationship with customers, leading to multiple sales and not just one transaction.

Content marketing can be used in synergy with other forms of digital marketing. It allows you to integrate SEO search terms into new website content. You can share the Content you create on social media and in email marketing publications. Analytics for content marketing can reveal a lot about your customers. What are they looking for? What Content makes them want to stay longer on your site and continue looking around? What Content makes them lose interest and make them move on?

Content marketing is a long-term strategy, unlike a P.P.C. method. Marketers build up a collection of Content over time (text, video, and podcasts). According to Marketo, an automation company, this Content will continue to drive users to the site through search engines. This content library promotes brand awareness and improves your reputation as an information resource. Users who visit your area to find news will remember you and be more likely to purchase from you.


For those who love writing, video, and audio production, content marketing is a great avenue. However, content marketing requires strong analytical and strategic skills.

About Populr

Populr gives businesses an easy way to create & share single web pages in their daily communications to gain attention, close deals, and deliver information. We put the power of the web in the hands of the business professional by letting them focus on a single page and powering it with our intelligent layout and styling engine. We call this micro-publishing. Twitter was originally referred to as a micro-blogging platform because it simplified and sped up the process of blogging. What twitter did to blogging, Populr has done for online publishing. Moreover, Populr tracks when an individual not only views the page, but also how long they stayed and anything they clicked. 
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