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Content Marketing
Content
marketing is a combination of storytelling and information sharing that
increases brand awareness. The ultimate goal of content marketing is to make
the reader a customer. This could include signing up for an email newsletter, requesting
more information, making a purchase, and so on. Content can consist of blog
posts, e-books, white papers, digital videos, podcasts, and many other
resources. It should provide value to the customer, not just advertise the
brand or sell it. Content marketing is about creating a trusting, long-lasting
relationship with customers, leading to multiple sales and not just one
transaction.
Content
marketing can be used in synergy with other forms of digital marketing. It
allows you to integrate SEO search terms into new website content. You can
share the Content you create on social media and in email marketing
publications. Analytics for content marketing can reveal a lot about your
customers. What are they looking for? What Content makes them want to stay
longer on your site and continue looking around? What Content makes them lose
interest and make them move on?
Content
marketing is a long-term strategy, unlike a P.P.C. method. Marketers build up a
collection of Content over time (text, video, and podcasts). According to Marketo,
an automation company, this Content will continue to drive users to the site
through search engines. This content library promotes brand awareness and
improves your reputation as an information resource. Users who visit your area
to find news will remember you and be more likely to purchase from you.
For
those who love writing, video, and audio production, content marketing is a
great avenue. However, content marketing requires strong analytical and
strategic skills.
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